A common mistake that I see a lot of people make is that they only build backlink to their website once and then forget about it. If you are running a big website, you need to create backlinks regularly.

If you just create backlinks once, your website may not last that long in the search engine rankings. Backlinks may get deleted, your competitors may create more backlinks, etc.. You need to create backlinks regularly!

To start things off, let's discuss one of the most common myths about backlinks. Many people believe that the more backlinks that you have, the better. This is not always true! While 5,000 profiles can be good, I would rather have a backlink from a PR7 homepage than 5,000 profile backlinks. All backlinks are NOT equal. Some backlinks are better than others, and it's always good to go with quality over quantity.

For instance, 250 article backlinks can often be more powerful than 5,000 forum profiles because the article backlinks are listed on more relevant pages with your article.

Another myth that has recently been in the news is the idea that using the same anchor text for all of your backlinks is okay.

Many people learned the hard way recently with a recent update that keeping your anchor text the same for all your backlinks might decrease the power of these backlinks. Search engines will view this as unnatural and may attempt to limit the effect of these backlinks.